After label means “to go beyond”, so the continuous desire to seek new stimuli and contaminations has led our team to launch the project PERSPECTIVES. Selected artists and talents give vent to their creativity trying to reinterpret the brand according to different styles and visions. We have always liked to engage with creatives of all kinds in order to give the brand a fresh and contemporary direction.

Luca Venturelli, creative consultant, collaborated with Martino Carmellini to create this project using AI technology.

“With Perspectives, we wanted to invite the viewer into a surreal world that feels entirely After Label. We imagined a cityscape where the architecture itself seems to breathe with the puffed texture of our jackets—soft yet structured, familiar yet dreamlike. It’s not just a campaign; it’s a universe. What we hoped to spark was a moment of suspension—where fashion and imagination collide, and you begin to question what’s real and what’s constructed. It’s a bit like Calvino’s Invisible Cities—each image is a place that could exist, but doesn’t, except in the mind. That space between reality and invention—that’s where After Label lives.”