The afterlabel team is always trying to expand its horizons, and the best way to do that is by communicating with different sort of people. As time goes by, Milan is becoming more and more of a melting pot, where different cultures and styles meet, creating their own languages. So, we decided to launch the “afterlabel meets”, an opportunity to talk and exchange ideas with different people, all of them with a different vision of the world we live in.
Irene Zanetti, cofounder of Regrub says: “going beyond labels to me means not allowing people, and ourselves first, to pigeonhole us into pre-packaged roles often dictated by our chosen educational path or profession. In my case, it meant accepting that ten years of legal studies and Regrub were not two distinct cores of my life but instead perfectly described my personality.
With Regrub, we wish to make a fast food hamburgeria speak the language and rules of the world of fashion and design through research of furnishings, communication, and merchandising with the goal that eating a hamburger is not just eating a hamburger but embracing a lifestyle.