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THE BRAND

“After / Label” brand’s name incorporates the main values and approach of the brand, meaning literally: “going beyond labels”.
The brand’s collections are inspired by the latest contemporary urban tendencies, keeping an eye over special care and attention to quality materials, fine production and innovative features. Afterlabel is conceived to be always a step forward in quality, comfort and style.
The iconical brand logo is a red slash “ / ” representing the symbol of “forwarding slash”, used in tech and programming languages with the meaning of “after” or what comes beyond.

BEYOND BRANDS

Afterlabel designs and manufactures comfy outerwear that does not compromise on style and fine tailoring. The persistent technological research integrates the most advanced solutions with impeccable fit, thus ensuring outstanding experiential comfort in all settings: both for urban lifestyle and outdoor. Afterlabel brings versatile garments that meet the needs of contemporary man and woman who want to experience a new kind of elegance. Attention to details and functionality through innovative features represent key factors of Afterlabel.

COLLECTIONS

Afterlabel’s line aims to conquer a leading position in the global scene of premium market segment. A realistic goal thanks to the focused collections where, in addition to puffy jackets, new items of great interest and innovation have been researched and added season after season: urban jackets, bombers, fleeces, t-shirts, pants, skirts. The fabrics, as always, are the result of extensive research and span in different directions: from fabrics made with recycled nylon, to technical rip-stops, best quality cotton and so on. The real Afterlabel deal comes in innovative techniques of logo and customizations, that make each piece rich and unique.

THE PRODUCTION

Afterlabel manages the entire garment production process, from design to fabric selection, to production site and manifactures management. Italian fashion know-how and Asian energy come together to write an innovative story of creativity and quality, but also of respect and cultural integration.

COMMUNICATION

Both physical and digital presence are fundamental cornerstones of Afterlabel. It is indeed important for the brand not only to create an impeccable product and premium distribution, but also to define its image in creative and innovative ways.
Discover here our latest campaigns and special projects

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